The strategic sustainability lady.
Raised her first million in capital aged 23.
Doubles up as a visual artist, under the name Booth Aster.
Joanne’s work focuses on sustainability and ESG. She blends strategic clarity, systems thinking, and deep technical understanding to help organisations navigate the accelerating demands of sustainability. In her latest book, Greensight, she unpicks the jargon of sustainability, translating it into board language. She provides four framing typologies for business readiness and lays out clear governance and accountabilities for boards and C-suites. The book serves as a practical guide for leaders to make their sustainability transition a success.
Joanne is the founder of consultancy firm, UNICORNING. She has held senior roles at global organisations including Accenture, PwC, and DBS Bank, after raising her first million dollars at age 23. As country head for Financial Services Consulting at PricewaterhouseCoopers in Thailand, she served as a key member of the Asia Executive Team tasked with steering the business through the Asian Financial Crisis. She co-founded The ESG Institute while also establishing the Change Leaders community at Oxford.
Greensight: The Sustainability Guide for Company Directors (McCrae Boulevard Publishing, 2022); Karma: How to use karma and kindness to grow your business (Aster Publishing, 2020); Unleash Your Voice: Powerful Public Speaking for Every Woman (Partridge Publishing, 2019); Rice: Cherished Stories of the World’s Favorite Grain (illustrator, 2015); New Eyes: the human side of change leadership (Upfront Publishing, 2013); The Success HealthCheck for IT Projects: An Insider’s Guide to Managing IT Investment and Business Change (Wiley, 2010).
“Embedding sustainability practices and principles into your organisation is a business imperative. Greensight provides the roadmap.”
– Thinkers50
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
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