Founder of the Center for Creative Foresight.
‘Design Products That Won’t Become Obsolete’ is an HBR Must Read, 2026.
‘How Generative AI Can Augment Human Creativity’ is an HBR bestseller.
As a researcher and educator, Tojin focuses on creative thinking, bioinspired design, and innovation management. His 2024 book, Bioinspired Strategic Design (with Daniel J. Finkenstadt), argues that organisations facing hostile and uncertain environments can improve their chances of survival and innovation by learning from strategies found in nature. The book identifies three core capabilities essential to both living organisms and organisations – efficiency, resilience, and prominence – and presents a systematic framework to help leaders make better strategic decisions under pressure. His 2023 Harvard Business Review cover article on Augmenting Creativity introduced the trisociation framework for human–AI collaboration, and has since been applied by global firms including Ipsos.
As founder of the Center for Creative Foresight and a Senior Fellow at The Conference Board, Tojin advises organisations on strategic foresight and sustainable innovation practices. Previously he taught at the Trulaske College of Business, University of Missouri, and the UNC Kenan-Flagler Business School. Tojin has also served as a guest faculty member for the Global Leadership Program at the Tuck School of Business, Dartmouth College. His professional career began in new product development and marketing at Indian engineering firm, Larsen & Toubro, where he was awarded the Sir Padampat Singhania Award for Best Young Manager by the All India Management Association (AIMA).
Bioinspired Strategic Design (with Daniel J. Finkenstadt, Taylor & Francis, 2024). ‘Design Products That Won’t Become Obsolete’ (with co-authors, Harvard Business Review, 2024); ‘Contingency Scenario Planning using Generative AI’ (with co-authors, California Review Management, 2024); ‘How Generative AI Can Augment Human Creativity’ (with co-authors, Harvard Business Review, 2023); ‘Use GenAI to Improve Scenario Planning’ (with co-authors, Harvard Business Review, 2023). Designing Products That Grow (Business Talk podcast, 2025); Power of Generative AI (Thinkathons by SolutionPeople podcast, 2023).
“By translating nature’s survival mechanisms into strategic insight, Bioinspired Strategic Design offers a compelling blueprint for organisational resilience.”
– Thinkers50
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Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
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