Amanda Nimon-Peters

Behavioural scientist focusing on why we do what we do at work.


Thinkers50 Radar Class of 2024.


Led a science team examining human impact at a field camp in Antarctica.


Started university at age 16.


Amanda applies behavioural science to develop measurable skills in leadership, influence, and communication. She produces insights and tools to address workplace challenges by combining scientific understanding with her practical experience in global industries. Amanda’s objective is to develop data-aware, principle-driven leaders and her 2022 book, Working with Influence, provides a set of actionable principles which can help kick-start, accelerate, or transform a career by increasing personal influence in the workplace. These nine principles of persuasion are designed to influence people and outcomes in both physical and digital working environments.


Amanda is a professor of leadership at Hult International Business School, in its Dubai Campus, where she was previously Dean. Amanda holds a first-class honours degree in psychology from the University of Adelaide, as well as a master’s degree and PhD in behavioural science from the University of Cambridge. She has previously been a team leader at Procter & Gamble in Europe and then the Middle East, a board director for a housing charity in the UK, and she also founded a successful startup in Dubai.


Working with Influence: Nine Principles of Persuasion to Accelerate Your Career (Bloomsbury Business, 2022); ‘How to Have a Better Relationship With Your Parents’ (Psychology Today, updated December 2023); ‘How to Use Other People’s Laziness to Your Advantage’ (Psychology Today, February 2023); ‘You’re Nervous About Speaking in Public’ (Psychology Today, August 2022); ‘The Science of Who Speaks in Team Meetings’ (Psychology Today, July 2022); ‘We Are Not very Good at Influencing Others’ (Psychology Today, May 2022); ‘How to Increase Your Influence by Understanding Employees’ Effort’ (blog, May 2022).


Media picks


How we influence people is a perennial topic and a critical skill in management and leadership.”

Stuart Crainer & Des Dearlove, Thinkers50

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