Ashley Galina Dudarenok

Entrepreneur, China vlogger, and China marketing expert. 


Thinkers50 Radar Class of 2021. 


2019 LinkedIn Top Voice in marketing and social media.


2019 Asia-Pacific Top 25 Innovator.


Prolific vlogger and podcaster on modern Chinese consumers, Chinese social media marketing, and China’s new retail and technology.

In New Retail, Dudarenok and co-author Michael Zakkour unpack the thinking behind – and explain the far-reaching effects of – the digital retail revolution in China. 


Russian-born China marketing expert and entrepreneur; founder of two start-ups: Chozan ( and Alarice (; LinkedIn Top Voice in Marketing 2019; Holmes Report Asia-Pacific Top 25 Innovator; member of Alibaba’s Global Influencer Entourage and the JD’s China Expert Group.


Digital China: Metaverses For Business : How Companies In China And The Rest Of The World Are Exploring Web3 (Alarice International Limited, 2023); New Retail: Born in China Going Global; Unlocking the World’s Largest E-Market (with Michael Zakkour, Independent, 2019); Working with Bloggers, Influencers and KOLS (with Lauren Hallanan, Alarice International, 2018); Unlocking the World’s Largest E-market: A Guide to Selling on Chinese Social Media (Alarice International, 2018).


Media picks


“Guru on digital marketing and fast-evolving trends in China.”

Stuart Crainer & Des Dearlove, Thinkers50

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