Ashley Galina Dudarenok

Entrepreneur, China vlogger, and China marketing expert. 

RADAR THINKER

Thinkers50 Radar Class of 2021. 

FAST FACT

2019 LinkedIn Top Voice in marketing and social media.

FAST FACT

2019 Asia-Pacific Top 25 Innovator.

Ideas

Prolific vlogger and podcaster on modern Chinese consumers, Chinese social media marketing, and China’s new retail and technology.

In New Retail, Dudarenok and co-author Michael Zakkour unpack the thinking behind – and explain the far-reaching effects of – the digital retail revolution in China. 

Bio

Russian-born China marketing expert and entrepreneur; founder of two start-ups: Chozan (chozan.co) and Alarice (alarice.com.hk); LinkedIn Top Voice in Marketing 2019; Holmes Report Asia-Pacific Top 25 Innovator; member of Alibaba’s Global Influencer Entourage and the JD’s China Expert Group.

Content

New Retail: Born in China Going Global; Unlocking the World’s Largest E-Market (with Michael Zakkour, Independent, 2019); Working with Bloggers, Influencers and KOLS (with Lauren Hallanan, Alarice International, 2018); Unlocking the World’s Largest E-market: A Guide to Selling on Chinese Social Media (Alarice International, 2018).

 
NATIONALITY: Russian

Media picks

Verdict

“Guru on digital marketing and fast-evolving trends in China.”

Stuart Crainer & Des Dearlove, Thinkers50

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