Entrepreneur, China vlogger, and China marketing expert.
Thinkers50 Radar Class of 2021.
2019 LinkedIn Top Voice in marketing and social media.
2019 Asia-Pacific Top 25 Innovator.
Prolific vlogger and podcaster on modern Chinese consumers, Chinese social media marketing, and China’s new retail and technology.
In New Retail, Dudarenok and co-author Michael Zakkour unpack the thinking behind – and explain the far-reaching effects of – the digital retail revolution in China.
Russian-born China marketing expert and entrepreneur; founder of two start-ups: Chozan (chozan.co) and Alarice (alarice.com.hk); LinkedIn Top Voice in Marketing 2019; Holmes Report Asia-Pacific Top 25 Innovator; member of Alibaba’s Global Influencer Entourage and the JD’s China Expert Group.
New Retail: Born in China Going Global; Unlocking the World’s Largest E-Market (with Michael Zakkour, Independent, 2019); Working with Bloggers, Influencers and KOLS (with Lauren Hallanan, Alarice International, 2018); Unlocking the World’s Largest E-market: A Guide to Selling on Chinese Social Media (Alarice International, 2018).
“Guru on digital marketing and fast-evolving trends in China.”
Stuart Crainer & Des Dearlove, Thinkers50