Bill Campbell
(1940 – 2016)

The coaching legend behind many Silicon Valley giants.


Inducted into the Thinkers50 Coaching Legends in 2023.


Coach to Larry Page, Sergey Brin, Steve Jobs, and Jeff Bezos.


Founder of the Old Blue Rugby Club, a leading amateur rugby club in the US.


The coaching legend behind many Silicon Valley giants including Apple, Google, and Intuit, ‘Coach Bill’ forged deep relationships with business visionaries including Steve Jobs, Larry Page, Eric Schmidt, and Sheryl Sandberg. He also served as mentor to all types of leaders across the country, including entrepreneurs, educators, venture capitalists, and football players. Bill was a champion of service leadership – a belief in working for something greater than yourself – and fostered personal growth, even in those at the peak of their careers.


Bill was chairman of the board of trustees of Columbia University and chairman of the board at Intuit. He was also VP of marketing and board director for Apple Inc and CEO for Claris, Intuit, and GO Corporation. From 1974 to 1979, Bill was head coach of the Columbia Lions football team. He went on to join advertising agency, J. Walter Thompson, then Kodak, where he ran Kodak’s European film business.


Bill’s work and legacy is captured in the 2019 book, Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell, authored by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle (John Murray, 2019).


Media picks


“Bill shared his wisdom generously … when asked for advice by others, I think of Bill and try to live up to the example he set.”

Sheryl Sandberg, former COO, Facebook

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