Giuseppe Stigliano

Global CEO, Spring Studios.


Thinkers50 Radar Class of 2024.


Learned the secret sauce of marketing strategy from grocery trips with his Nonna.


An avid kite-surfer.


In his most recent book with Philip Kotler, Redefining Retail: 10 Guiding Principles for a Post-Digital World, Giuseppe takes a deep dive into retail and consumer brand marketing. Considering the growing importance of sustainability, diversity and inclusion, and working policies, the book lays out ten critical principles that should guide the actions of a company, whether a startup, an SME, or a large, established organisation. Giuseppe is a digital transformation, customer experience, and business innovation expert.


Global CEO of Spring Studios, Giuseppe previously served as CEO Italy for Wunderman Thompson and as executive director Europe for AKQA. He was also a founding partner of advertising agency, Mai-Tai. Since 2021, Giuseppe has been an adjunct professor in retail marketing at UCL School of Management, London and since 2022, he has been co-director and adjunct professor in marketing at the POLIMI Graduate School of Marketing, Milan.


Redefining Retail: 10 Guiding Principles for a Post-Digital World (with Philip Kotler, Wiley, 2024); Onlife Fashion: 10 rules for the future of high-end fashion (with Philip Kotler, Riccardo Pozzoli, LID Publishing, 2022); Retail 4.0: 10 regole per l’Era digitale (with Philip Kotler, Mondadori Electa, 2018).


Media picks


“’Redefining Retail’ stands out as the most comprehensive and original retail book I’ve encountered in years. Its invaluable insights will leave you intrigued and informed.”

Martin Lindstrom, author of The Ministry of Common Sense and Buy-ology

Subscribe to our newsletter to keep up to date with the latest and greatest ideas in business, management, and thought leadership.

*mandatory field

Thinkers50 will use the information you provide on this form to be in touch with you and to provide news, updates, and marketing. Please confirm that you agree to have us contact you by clicking below:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at . We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Privacy Policy Update

Thinkers50 Limited has updated its Privacy Policy on 28 March 2024 with several amendments and additions to the previous version, to fully incorporate to the text information required by current applicable date protection regulation. Processing of the personal data of Thinkers50’s customers, potential customers and other stakeholders has not been changed essentially, but the texts have been clarified and amended to give more detailed information of the processing activities.

Thinkers50 Awards Gala 2023

Join us in celebration of the best in business and management thinking.