Giuseppe Stigliano

Global CEO, Spring Studios.

RADAR THINKER

Thinkers50 Radar Class of 2024.

FAST FACT

Learned the secret sauce of marketing strategy from grocery trips with his Nonna.

FAST FACT

An avid kite-surfer.

Ideas

In his most recent book with Philip Kotler, Redefining Retail: 10 Guiding Principles for a Post-Digital World, Giuseppe takes a deep dive into retail and consumer brand marketing. Considering the growing importance of sustainability, diversity and inclusion, and working policies, the book lays out ten critical principles that should guide the actions of a company, whether a startup, an SME, or a large, established organisation. Giuseppe is a digital transformation, customer experience, and business innovation expert.

Bio

Global CEO of Spring Studios, Giuseppe previously served as CEO Italy for Wunderman Thompson and as executive director Europe for AKQA. He was also a founding partner of advertising agency, Mai-Tai. Since 2021, Giuseppe has been an adjunct professor in retail marketing at UCL School of Management, London and since 2022, he has been co-director and adjunct professor in marketing at the POLIMI Graduate School of Marketing, Milan.

Content

Redefining Retail: 10 Guiding Principles for a Post-Digital World (with Philip Kotler, Wiley, 2024); Onlife Fashion: 10 rules for the future of high-end fashion (with Philip Kotler, Riccardo Pozzoli, LID Publishing, 2022); Retail 4.0: 10 regole per l’Era digitale (with Philip Kotler, Mondadori Electa, 2018).

NATIONALITY: Italian

Media picks

Verdict

“’Redefining Retail’ stands out as the most comprehensive and original retail book I’ve encountered in years. Its invaluable insights will leave you intrigued and informed.”

Martin Lindstrom, author of The Ministry of Common Sense and Buy-ology

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