Greg Bernarda

Initiator of the concept of “up-ruption.”

RADAR THINKER

Thinkers50 Radar Class of 2024.

SHORTLISTED

Shortlisted for the Thinkers50 2023 Strategy Award.

FAST FACT

Greg is an alumnus of the World Economic Forum.

Ideas

Greg borrows from the fields of leadership, psychology, innovation, and design to show executives how to create business models that bring positive change to their stakeholders and to themselves. He argues that while we are facing systemic issues and challenges, organisations can play a role in (re)designing new business ecosystems to further societal progress. Greg has developed the idea of ‘up-ruption:’ undoing something to steward it to something better. “Disruption shifts value around,” he explains. “Up-ruption lifts everyone up and creates a step change of progress.” He describes up-ruption as an invitation to rise from an era of disruption to an era of higher meaning and new value creation.

Bio

Executive advisor at Strategyzer, where he periodically traches the firm’s flagship Masterclass, Greg is also the original producer of the Advanced Masterclass on Ecosystems in China. He consults organisations across a variety of sectors and geographies, with clients ranging from Danone to Mastercard, Alibaba to Harvard Business School. Prior to establishing his advisory practice, Greg co-founded a series of international forums, including the Hanwang Forum on sustainability in Beijing, the Lift: Lab in Geneva, and the annual NOE Programme in Evian. He also worked at the World Economic Forum on initiatives to address global and industry challenges. 

Content

Value Proposition Design (with Alex Osterwalder, Yves Pigneur, and Alan Smith, Wiley, 2014); Leadership in the 21st Century: From Business CEO to Ecosystem Mayor (Business Ecosystem Alliance); ‘Leading Ecosystems’ (The Human Centered Design Podcast, September 2023); ‘Beyond business model innovation: how to engage your ecosystem and unlock “up-ruption”’ (Melbourne Corporate Innovation in Action, March 2023); ‘How to Lead Ecosystems’ (interview with Christian Doll). 

NATIONALITY: Swiss

Media picks

Verdict

“Greg is taking the ecosystem debate to a new place – practical and aspirational.”

Stuart Crainer & Des Dearlove, Thinkers50

Subscribe to our newsletter to keep up to date with the latest and greatest ideas in business, management, and thought leadership.

*mandatory field

Thinkers50 will use the information you provide on this form to be in touch with you and to provide news, updates, and marketing. Please confirm that you agree to have us contact you by clicking below:


You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at . We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Thinkers50 Awards Gala 2023

Join us in celebration of the best in business and management thinking.