Hermann Simon

Expert in strategy, marketing, and pricing, with a focus on how pricing can create new markets and help businesses gain a sustained, competitive advantage.


Inducted into the Thinkers50 Hall of Fame in 2019.


Ranked #25 in 2017.



Simon has a business school in China named after him.



Simon has coined a number of phrases that are commonly used in management theory and practice, including “price management”, “hidden champions”, “servicewüste” and “investor marketing”. He has investigated the strategies of little known market leaders, and taken a critical look at the widespread focus on volume and market share, calling for a conscious shift of focus towards profit. 


Simon is honorary chairman of Simon-Kucher & Partners. He was a professor at the Universities of Mainz and Bielefeld, and a visiting professor at Harvard Business School, Stanford, London Business School, INSEAD, Keio University in Tokyo, and the Massachusetts Institute of Technology. From 1995 to 2009 he was CEO of Simon-Kucher & Partners.



Confessions of the Pricing Man: How Price Affects Everything (Copernicus 2015); Hidden Champions of the 21st Century, Success Strategies of Unknown World Market Leaders (Springer, 2009); Manage for Profit, Not for Market Share (HBR Press, 2006); Power Pricing: How Managing Price Transforms the Bottom Line (The Free Press, 1997).


Media picks


“The most influential German management thinker.“

Stuart Crainer & Des Dearlove, Thinkers50

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