Jenny Fernandez

Brand and leadership coach, strategic advisor for Women CEOs; Professor at Columbia and NYU.


Thinkers50 Radar Class of 2024.


A startup mentor at Techstars.


A member of Marshall Goldsmith’s 100 Coaches.


Jenny’s mission is to help leaders and teams position themselves to drive exponential growth by unlocking strategic resilience, team collaboration, and innovative thinking. She empowers successful leaders with the self-awareness, knowledge, and mindset shifts needed to accelerate their organisational impact and career trajectory. She also teaches and facilitates courses and workshops that leaders leverage to create competitive advantage such as Business Resilience & Reinvention; Executive Presence & Leadership Brand; Power, Influence & Collaboration, and Navigating the Digitization of Media and Marketing. 


Adjunct professor of marketing at Columbia Business School, Columbia SPS, and New York University, Jenny is a marketing executive, startup advisor, and leadership coach. She is VP of marketing at Loacker USA. Previously, she was VP of sales and marketing at Merlin Entertainments; North America marketing director and head of commercialization at Mondelēz International; and global leader of the Oreo brand in Asia Pacific. She also held roles at Kraft Foods, where she managed channel strategy and launched new platforms and brands and at Accenture, as a management consultant focused on the retail and manufacturing industries.


Zig-Zag to the Top – How to Master the Habits, Behaviors and Mindsets to Succeed (forthcoming); ‘How to Self-Promote (When You Don’t Like to Self-Promote)’ (Harvard Business Review, June 2023); ‘Helping Gen Z Employees Find Their Place at Work’ (with Kathryn Landis, Julie Lee, Harvard Business Review, January 2023); ‘How Building teams with diverse work experiences can drive success’ (with Luis Velasquez, Fast Company, January 2023); Taking Charge of Your Career (HBR Women at Work Series, 2022); ‘Three Innovative Strategies to Thrive in a Fast-Changing World’ (Forbes, October 2022); ‘POV: Yes, there are enough hours in a day – if you manage your time better’ (with Luis Velasquex, Fast Company, August 2022); ‘3 Ways to Grow Your Influence in a New Job’ (with Luis Velasquex, Harvard Business Review, September 2021); ‘5 Relationships You Need to Build a Successful Career’ (with Luis Velasquex, Harvard Business Review, June 2021).


Media picks



Becoming More Collaborative — When You Like to Be in Control


We asked Jenny to be one of the keynote speakers at the 14th Annual Kellogg Symposium … she sold out an interactive 1-hour workshop on the topic of personal and professional transformation ... We would highly recommend her to others!” 

Michelle Rider, CMO Marvin and Ex-Amazon

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