Digital strategy expert focusing on how firms can create sustainable value.
Thinkers50 Radar Class of 2025.
Listed as a 30 under 30 of outstanding young entrepreneurs in Switzerland – Forbes, 2018.
Appointed to the World Economic Forum’s Global Shapers Community of young people driving change, 2024.
José Parra Moyano is on a mission to help business leaders employ digital technology not just to enhance the value of their own firms but also to shape a positive future for society. His research focuses on the societal implications of technologies such as blockchain, data analytics, and privacy-preserving techniques. José explores the impact of digital innovation on economic performance, particularly on the role that data and AI can play in solving organisational as well as societal problems and how firms can create sustainable value in the digital economy. The captivating aspect of digital technology, he says, is its ability to foster novel interactions between companies and individuals and thereby facilitate previously unattainable relationships and transactions.
Professor of digital strategy at IMD and an award-winning teacher, José is also founder of his own successful startup, Lionstep, which developed data-driven algorithms for HR departments. He teaches in a variety of programs on the topic of AI, strategy, and innovation and is also a research fellow at the Centre for Blockchain Technologies at University College London. Previously he was a fellow at the Center of Excellence of The Digital Economist. Before joining IMD in 2023, José was assistant professor at Copenhagen Business School’s Department of Digitalization. He also served as a guest professor at Mannheim Business School, the University of Bern, and Rochester-Bern Business School.
‘Know Your Data to Harness Federated Machine Learning’ (with Karl Schmedders and Maximilian Werner, MIT Sloan Management Review, October 2024); ‘How Data Collaboration Platforms Can Help Companies Build Better AI’ (with Karl Schmedders and Alex Pentland, Harvard Business Review, January 2024); ‘Use GenAI to Uncover New Insights into Your Competitors’ (with Thomas H. Davenport, Karl Schmedders and Stephan Schulte, Harvard Business Review, November 2023); ’What Managers Need to Know About Data Exchanges’ (with Karl Schmedders and Alex Pentland, MIT Sloan Management Review, June 2020).
“An outstanding entrepreneur and award-winning teacher helping firms create sustainable value and solve societal problems.”
Mikko Leskelä, CEO, Thinkers50
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Thinkers50 Limited
The Studio
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United Kingdom
Thinkers50 Limited has updated its Privacy Policy on 28 March 2024 with several amendments and additions to the previous version, to fully incorporate to the text information required by current applicable date protection regulation. Processing of the personal data of Thinkers50’s customers, potential customers and other stakeholders has not been changed essentially, but the texts have been clarified and amended to give more detailed information of the processing activities.
