Julian Birkinshaw

Julian Birkinshaw is Professor of Strategy and Entrepreneurship and Deputy Dean at London Business School.  He is a leading authority on disruption and renewal in large established firms, and he consults to executives around the world on these issues.

He has written fifteen books, including Reinventing Management (2010), Becoming a Better Boss (2013), and the recently published Fast/Forward (2017) with Jonas Ridderstrale, which offers companies a playbook for how to respond to disruptive change in a decisive way.