Maja Djikic

Personality psychologist specialising in adult development.


Thinkers50 Radar Class of 2024.


Her research has been featured in over 50 media outlets, in 15 countries.


Introduced a transformational system called the Wheel of Change: Desires, Actions, Emotions, Thoughts, and Body. 


In her 2024 book The Possible Self, Maja asks why career success does not necessarily bring whole-life fulfilment. She introduces a five-step transformational system called the Wheel of Change based on five parts of ourselves: Desires, Actions, Emotions, Thoughts, and Body. By understanding the mechanisms of these five integral parts, she asserts, we can escape the paradox of success-without-happiness and move towards self-fulfilment. Sustained change, Maja argues, can happen only when these five parts move in the same direction, at the same time. 


Associate professor of organisational behaviour and human resources management, Maja is also the executive director of the Self-Development Laboratory and the academic director of the Rotman Executive Coaching Certificate program, at the Rotman School of Management, University of Toronto. Previously, she was a post-doctoral fellow at the Marcel Desautels Centre for Integrative Thinking, University of Toronto, and at Harvard University in the psychology department.  


The Possible Self: A Leader’s Guide to Personal Development (Berrett-Koehler, 2024). Maja’s research has featured in over 50 media outlets in 165 countries, including The New York Times, Salon, Slate, and The Scientific American Mind. She has published more tha 35 articles and book chapters in the field of personality development.

NATIONALITY: Bosnian-Canadian

Media picks


Taking a deep dive into the psychology of success and happiness.

Stuart Crainer & Des Dearlove, Thinkers50

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