Mark Greeven 1

Mark Greeven

Ecosystem specialist and authority on innovation in China.

RANKED THINKER

Ranked in 2023.

RADAR THINKER

Radar Class of 2017. 

FAST FACT

Fluent in Mandarin.

Ideas

Mark explores how to organise innovation in a turbulent world, with a focus on novel ways of accelerating corporate innovation, enabling digital business transformation, and designing ecosystems to thrive on uncertainty. In his 2018 book, Business Ecosystems in China, he offers insights and practical lessons for global businesses on leading, creating, and disrupting markets. His 2019 book, Pioneers, Hidden Champions, Change Makers and Underdogs, provides an insider’s view of China’s under-the-radar, globally competitive innovator and The Future of Global Retail (2021) unpicks China’s retail revolution to extract lessons for the rest of the world. 

Bio

Professor of innovation and strategy at IMD, Mark is also CEO of IMD China and co-director of IMD’s Building Digital Ecosystems program, which was launched in partnership with Cheung Kong Graduate School of Business. He is also a founding member of the Business Ecosystem Allliance, a research associate at China’s National Institute for Innovation Management, the Center for China and Globalization and the Center for Global R&D and Innovation. Before joining IMD in 2019, he held faculty positions at Zhejiang University in China and the Rotterdam School of Management in The Netherlands.

Content

The Future of Global Retail: Learning from China’s Retail Revolution (Routledge, 2022); Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons from China’s Innovators (MIT Press, 2019); Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco (Routledge, 2018). Mark’s multiple articles have been published in the Harvard Business Review and MIT Sloan Management Review, as well as in global media such as Forbes, the Financial Times, Wired, CNN, Bloomberg, Fast Company, The Business Times, Le Temps, Nikkei Asian Review, The Telegraph, South China Morning Post, and China Daily.  

NATIONALITY: Dutch

Media picks

Verdict

“Master of ecosystems and our oracle for innovation in China.”

Stuart Crainer & Des Dearlove, Thinkers50

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