Marshall Van Alstyne & Geoff Parker

Developed the concept of two-sided markets, which is used extensively in platform business models, and delivered the first comprehensive analysis of platform technology.


Ranked in 2023.

Previously featured:

In 2021, #36 (2019).


Recipients of the Thinkers50 2019 Digital Thinking Award.


Marshall Van Alstyne was one of the first to measure the dollar value of social networks.


Originators of the concept of the inverted firm, which argues that value is increasingly created outside the organization rather than internally, Van Alstyne and Parker are the authors of the book Platform Revolution, a comprehensive analysis of how platforms use technology to match producers and consumers in a multi-sided marketplace. Platform Revolution includes guidance on how businesses can thrive in the era of platform technology.


Van Alstyne is the Questrom Professor of Management at Boston University and a Digital Fellow at the MIT Initiative on the Digital Economy. Parker is an Interim Faculty Director at Professor of Engineering at Dartmouth College. He also serves as Director of the Master of Engineering Management Program. In addition, he is a visiting scholar at the MIT Sloan School and a researcher at the MIT Initiative on the Digital Economy where he leads platform industry research studies.


Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work For You (with Sangeet Paul Choudary, WW Norton & Company, 2016).


Media picks


“The go-to gurus for platform business models.”

Stuart Crainer & Des Dearlove, Thinkers50

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