Neri Karra Sillaman

Founder of Moda Métiers; expert in sustainable fashion, strategy, and entrepreneurship.


Thinkers50 Radar Class of 2024.


Fled communist Bulgaria for Turkey in 1989.


Follows the mantra of her grandfather, “You have to fry in your own oil.”


As a business consultant, speaker, and author, Neri works with emerging and established brands to help them develop and implement effective strategic plans that drive growth and success. She tackles the common assumption that sustainability is costly, explaining that research shows that if a business wants resilience and long-term success, it should make sustainability at the heart of everything it does. Drawing on her insights, Neri has designed a five-step plan for businesses to achieve sustainability and success, for example by communicating a powerful vision to create share organisational commitment, embracing sustainability regulations as opportunities, not obstacles, and by prioritizing quality and durability.


Founder of Moda Métiers, a fashion and luxury business consultancy, Neri is a Professor of practice and entrepreneurship expert at Saïd Business School, University of Oxford. She is also co-founder and creative director of luxury leather goods firm, Neri Karra. She has guest lectured for companies including Apple and Credit Suisse, as well as for institutions such as the London School of Economics, the Royal College of Art, and Imperial College London. She was also appointed as an adjunct professor at New York University. Neri received her PhD from the University of Cambridge, her master’s from Sabanci University, Istanbul, and graduated in business management from the University of Miami. 


Leading Creative People is Hard: Here’s How to Do It’ (Harvard Business Review, October 2023); ‘So, You Want to Work in Fashion?’ (Harvard Business Review, October 2022); ‘5 Steps to Enhance Business Sustainability’ (B The Change, September 2023); ‘Want Better Business Results? Create a Culture of Creativity’ (Medium, September 2023); How to cure toxic workplace relationships’ (Fast Company, November 2023); ‘What it means to be a resilient leader, according to an Oxford professor’ (Fast Company, March 2023); ‘Fashion No Longer Has the Luxury to be Silent’ (Newsweek, April 2022); ‘Fashion Entrepreneurship: The Creation of the Global Fashion Business (Routledge, 2021); Family Entrepreneurship in Emerging Markets(Routledge, 2017); Understanding the Born Global Firm (Routledge, 2016). 

NATIONALITY: Bulgaria-born

Media picks


Neri is on an important mission to place sustainability at the heart of business, for long-term growth and profitability.”

Stuart Crainer & Des Dearlove, Thinkers50

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