Ori Brafman

Defence leadership strategist and business culture visionary.


Thinkers50 Radar Class of 2022. 


The Starfish and the Spider is cited by the U.S. military as the foundation for successful campaigns to counter terrorist networks.


New York Times bestselling author of multiple books. 


Moving from Israel to Texas gave Ori a unique lens. He predicted how decentralization would change the world. He later explored psychological research on irrational behavior, and still later he joined forces with the 18th Chairman of the Joint Chiefs of Staff, Martin Dempsey, to explore how inclusion is a strategic imperative.


Ori Brafman is a Distinguished Teaching Fellow at UC Berkeley’s Haas School of Business, an internationally renowned New York Times bestselling author, expert on decentralized leadership and empowering human networks.


The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations (2008); Sway: The Irresistible Pull of Irrational Behavior (2009); Radical Inclusion: What the Post–9/11 World Should Have Taught Us About Leadership (2018); ‘Inclusion, belonging, and creating shared meaning’ (2018).

NATIONALITY: Born in Israel, grew up in Texas

Media picks


“Timely and relevant … a refreshing read!”

Klaus Scwab, founder and executive chairman, World Economic Forum, on Radical Inclusion.

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