Pia Lauritzen

Danish philosopher focusing on the power of questions.


Thinkers50 Radar Class of 2023. 


Shortlisted for the 2023 Thinkers50 Radar Award. 


Has collected and analyzed more than 30,000 questions across different companies and communities.


Lauritzen’s philosophical research on questions starts with the premise that questions connect people with each other and the world they share. However, the power of questions is monopolized, she argues, which prevents people in communities and companies from developing together. Inventor of the Qvest digital analytics tool and Question Jam digital game, Lauritzen combines her research on questions with her experience as an executive advisor, and employee-driven data from her question-driven digital tools, to communicate new ways of developing groups of people. 


Founder and CEO of Qvest, a technological company that has developed a platform for unleashing the power of questions in communities and companies, Lautitzen gained her PhD in philosophy from Aarhus University, Denmark. She has been a columnist for Finans, the largest business newspaper in Denmark, and a contributing writer to Strategy+Business. She is also founder of the Question Collective, a non-profit association focused on creating a world where people are curious together.


‘Turn your meetings into jam sessions’ (Strategy+Business, 17  October 2022); ‘Six reasons successful leaders love questions’ (Strategy+Business, 20 July 2022); ‘A philosopher’s guide to messy transformations’ (Strategy+Business, 19 May 2022); ‘Want to make an impact? Change your questioning habits’ (Strategy+Business, 19 January 2022); ‘How to make big, old companies act fast’ (Strategy+Business 28 October 2021); ‘What you don’t know about questions’ (TEDxFrederiksberg, 24 June 2019); Questions Between Identity and Difference (Aarhus University Press, 2017); Questions (Reflections) (Aarhus University Press, 2018). 


Media picks


“On a mission to democratize the power of questions.”

Stuart Crainer & Des Dearlove, Thinkers50

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