Simon Sinek is best known for popularizing the concept of “Why” in his first Ted Talk in 2009. It is the third most watched talk of all time on TED.com, gathering 33+ million views and subtitled in 45 languages.
A trained ethnographer, his work focuses on leaders and companies with the capacity to inspire. He identifies patterns to how they think, act and communicate, and the environments in which people operate at their best.
Sinek is the author of three bestselling books: Start with Why; Leaders Eat Last; and Together is Better. His most recent book is Find Your Why. He is a much sought after speaker, and has addressed many leading companies including Disney, JetBlue, MARS, SAP, KPMG, Pfizer, NBC, as well as the United Nations, the US Congress, and leaders of the US Air Force, Marine Corps, Army and Navy, as well as Special Forces agencies.