Tamsen Webster

Message strategist and idea whisper.


Thinkers50 Radar Class of 2022. 


Served for over eight years as executive producer and idea strategist for one of the oldest TEDx events in the world (TEDxCambridge). 


Honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel.


The Red Thread™ lays out a reliable process for explaining what your idea is and why it’s important. It reveals the universal “code” people use to make sense of ideas, and how you can use it to make sense of their own ideas, both to themselves and to their audiences.


Tamsen helps experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, she helps clients build the stories partners, investors, and customers will tell themselves – and others.



Find Your Red Thread: Make Your Ideas Irresistible (2021); ‘The Red Thread’ weekly newsletter; video series on YouTube channel; hundreds of articles on website blog.


Media picks


“There’s often a gap between the potential you see in your ideas and what others hear. Find your Red Thread is a practical approach to standing out in the marketplace and closing that gap.” 

Dorie Clark, author of Reinventing You

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