Tiffani Bova

Top influencer in customer experience, digital transformation, business model innovation, and the future of work.

RANKED THINKER

Ranked in 2023.

Previously featured:

In 2021, #50 (2019).

SHORTLISTED

Shortlisted for the Thinkers50 2019 Breakthrough Idea Award.

RADAR THINKER

Thinkers50 Radar Class of 2019. 

Ideas

Considered one of the pioneers of cloud-based indirect channel programs, Bova reinvented indirect “go-to-market” tactics in several hardware and services businesses. She is a global influencer in customer experience, digital transformation, business model innovation, and the future of work. In her most recent book, The Experience Mindset, Bova shared groundbreaking findings from a two-year research project with Forbes and Edelman on the causal effect of strong employee experience on enhanced customer experience and greater growth rates. Her 2019 book, Growth IQ, describes a proven framework of 10 paths to business growth determined by market context, combination, and sequence of decisions supported by 30 case studies.

Bio

Forbes says Tiffani Bova “reshapes our perception of growth.” As both a practitioner and academic she offers a unique perspective and has helped lead the tech industry through several evolutions over her nearly 30-year career as Salesforce’s former Growth and Innovation Evangelist, and previously as a Research Fellow at Gartner and a sales, marketing and customer service executive for start-ups and Fortune 500 companies. She is the author of two Wall Street Journal bestsellers: GrowthIQ and The Experience Mindset.
As host of ‘What’s Next! with Tiffani Bova’, a top-ranked podcast on iTunes, Bova has interviewed hundreds of thought leaders and executives including Arianna Huffington, Dan Pink, Seth Godin Tom Peters, Marshall Goldsmith, and former Best Buy CEO Hubert Joly. 

Content

The Experience Mindset: Changing the Way You Think About Growth (Portfolio, 2023); Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (Portfolio, 2018).

NATIONALITY: American

Media picks

Verdict

“Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it.“

Arianna Huffington

Subscribe to our newsletter to keep up to date with the latest and greatest ideas in business, management, and thought leadership.

*mandatory field

Thinkers50 will use the information you provide on this form to be in touch with you and to provide news, updates, and marketing. Please confirm that you agree to have us contact you by clicking below:


You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at . We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Thinkers50 Awards Gala 2023

Join us in celebration of the best in business and management thinking.