Tiffani Bova

Top influencer in customer experience, digital transformation, business model innovation, and the future of work.


Ranked in 2021.

Previous positions:

#50 (2019)


Shortlisted for the Thinkers50 2019 Breakthrough Idea Award.


Thinkers50 Radar Class of 2019. 


Considered one of the pioneers of cloud-based indirect channel programmes, Bova reinvented indirect “go-to-market” tactics in several hardware and services businesses. She is a global influencer in customer experience, digital transformation, business model innovation, and the future of work. In her 2019 book, Growth IQ, Bova explores and explains 10 paths to business growth. 


Bova is global customer growth and innovation evangelist at the US cloud-based software giant, Salesforce. Previously a VP, distinguished analyst, and research fellow at Gartner, she has worked for startups and Fortune 500 companies including Sprint, Inacom, Interland, and Gateway Computers.
As host of ‘What’s Next! with Tiffani Bova’, a top-ranked podcast on iTunes, Bova has interviewed hundreds of thought leaders and executives including Arianna Huffington, Dan Pink, Seth Godin Tom Peters, Marshall Goldsmith, and former Best Buy CEO Hubert Joly. 


The Experience Mindset: Changing the Way You Think About Growth (Portfolio, 2023); Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (Portfolio, 2018).


Media picks


“Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it.“

Arianna Huffington

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