Tiffani Bova

Top influencer in customer experience, digital transformation, business model innovation, and the future of work.


Ranked in 2023.

Previously featured:

In 2021, #50 (2019).


Shortlisted for the Thinkers50 2019 Breakthrough Idea Award.


Thinkers50 Radar Class of 2019. 


Considered one of the pioneers of cloud-based indirect channel programs, Bova reinvented indirect “go-to-market” tactics in several hardware and services businesses. She is a global influencer in customer experience, digital transformation, business model innovation, and the future of work. In her most recent book, The Experience Mindset, Bova shared groundbreaking findings from a two-year research project with Forbes and Edelman on the causal effect of strong employee experience on enhanced customer experience and greater growth rates. Her 2019 book, Growth IQ, describes a proven framework of 10 paths to business growth determined by market context, combination, and sequence of decisions supported by 30 case studies.


Forbes says Tiffani Bova “reshapes our perception of growth.” As both a practitioner and academic she offers a unique perspective and has helped lead the tech industry through several evolutions over her nearly 30-year career as Salesforce’s former Growth and Innovation Evangelist, and previously as a Research Fellow at Gartner and a sales, marketing and customer service executive for start-ups and Fortune 500 companies. She is the author of two Wall Street Journal bestsellers: GrowthIQ and The Experience Mindset.
As host of ‘What’s Next! with Tiffani Bova’, a top-ranked podcast on iTunes, Bova has interviewed hundreds of thought leaders and executives including Arianna Huffington, Dan Pink, Seth Godin Tom Peters, Marshall Goldsmith, and former Best Buy CEO Hubert Joly. 


The Experience Mindset: Changing the Way You Think About Growth (Portfolio, 2023); Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (Portfolio, 2018).


Media picks


“Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it.“

Arianna Huffington

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