Zeynep explores how companies can design and manage their operations in a way that satisfies customers, employees, and investors simultaneously. In her 2023 book, The Case for Good Jobs, she delivers a compelling argument for high-quality jobs being essential for competitive advantage and company success and provides practical steps for organizations to implement the necessary changes. Her 2014 book, The Good Jobs Strategy, draws on 15 years of research to show that the key to satisfying employees, providing great service to customers, and delivering superior returns to investors, is combining investment in employees with specific operational choices that increase their productivity, contribution, and motivation.