Zeynep Ton

Leading voice on the case for good jobs.


Ranked in 2023. 


Recipient of the Thinkers50 2023 Talent Award.


A native of Turkey, Zeynep first came to the U.S. on a volleyball scholarship from the Pennsylvania State University.


Zeynep explores how companies can design and manage their operations in a way that satisfies customers, employees, and investors simultaneously. In her 2023 book, The Case for Good Jobs, she delivers a compelling argument for high-quality jobs being essential for competitive advantage and company success and provides practical steps for organizations to implement the necessary changes. Her 2014 book, The Good Jobs Strategy, draws on 15 years of research to show that the key to satisfying employees, providing great service to customers, and delivering superior returns to investors, is combining investment in employees with specific operational choices that increase their productivity, contribution, and motivation.


Professor of the Practice at the MIT Sloan School of Management, Zeynep has received several awards for teaching excellence at both MIT Sloan and, previously, Harvard Business School. She co-founded the nonprofit Good Jobs Institute, of which she is president, to help organisations implement her Good Jobs Strategy by offering tools, case studies, videos, and other content to educate and inspire change. In 2011, Zeynep was named among the World’s Best 40 B-School Professors Under the Age of 40 by Poets & Quants.


The Case for Good Jobs: How Great Companies Bring Dignity, Pay, and Meaning to Everyone’s Work (HBR Press, 2023); The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits (Harper Business, 2014). Zeynep’s work has been featured widely in the media, including The Atlantic, The New Yorker, The Washington Post, The New York Times, PBS, and NPR, as well as in the Harvard Business Review, California Management Review, and Organization Science.

NATIONALITY: A native of Turkey

Media picks


“The Case for Good Jobs is essential business reading for executives and boards.”

Indra Nooyi, former chairman and CEO of PepsiCo 

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