Heads-Up Leadership … leading a customer revolution

by Peter Fisk

“Business is ultimately about people, not about brands or buildings, products or messages. And that’s why I can tell so much from the leader of a business. I see him or her on television, maybe even meet them in person, and it is their style, their attitude, their passion, as well as their words, that tell me so much about the business that they lead. Do I want to support this kind of business or not? Am I proud to be their customer or not? Would I be happy to recommend them to my friends . . .

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