Leaders are talent magnets

‘In our business, it’s very difficult to motivate people simply by money. You cannot,’ Vivek Singh, head chef and CEO of the Cinnamon Club restaurant chain, told us:

A chef might earn £20,000 a year. For that, he works forty, fifty, sixty hours sometimes, a week, in a very hot environment. If I was relying on money as a motivator, I would never be able to build a team. So we’re big on our values, what makes us different, what makes us unique, why do we do things differently? When we say ‘how about doing it . . .

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