‘In our business, it’s very difficult to motivate people simply by money. You cannot,’ Vivek Singh, head chef and CEO of the Cinnamon Club restaurant chain, told us:

A chef might earn £20,000 a year. For that, he works forty, fifty, sixty hours sometimes, a week, in a very hot environment. If I was relying on money as a motivator, I would never be able to build a team. So we’re big on our values, what makes us different, what makes us unique, why do we do things differently? When we say ‘how about doing it . . .

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