The more we use the 5-star rating system, the more we fall out with it. We don’t like the rating system because it can be hijacked. The views expressed can be off the cuff or they can be out of context. In truth, it is the feedback required by the Needy Box Ticker (NBT) whose deadline for the monthly marketing report is looming.
Can you really benchmark or rely on such subjective responses?
Looking into people’s eyes or listening to their tone of voice adds huge value to their feedback. You can assess the truth of their . . .
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