The new customer is emotionally intelligent, connected and urban. They will soon be omnipotent, says Anders Indset
The new customer wants not your Plan B. She wants your Plan A, tailor-made for her. She wants your unique selling proposition mixed with your individual selling proposition. Marketing is pointless, dead even. “Stop screaming at me!” the new customer says. “I do not care for your attention. Serve me before I realize that I need you, then you have a chance of becoming my lifelong buddy. After all I am . . .
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