Meet the Mensch

The new customer is emotionally intelligent, connected and urban. They will soon be omnipotent, says Anders Indset

The new customer wants not your Plan B. She wants your Plan A, tailor-made for her. She wants your unique selling proposition mixed with your individual selling proposition. Marketing is pointless, dead even. “Stop screaming at me!” the new customer says. “I do not care for your attention. Serve me before I realize that I need you, then you have a chance of becoming my lifelong buddy. After all I am . . .

Members Only Content

This content is available for logged in members of the Thinkers50 website. Learn about membership or register as a member and gain access to this content free of charge for a limited time. If you are already signed up, please check your email and verify your account.

Register or log in for access

Latest Books

Ideas@Work Membership

World-class content from world-class thinkers. Subscribe now for unlimited access to T50’s unique library of content.

BENEFITS INCLUDE ACCESS TO:

Podcasts
HEAR SAMPLE

Webinars
WATCH SAMPLE