The real thing

By Stuart Crainer and Des Dearlove

Imagine you are CEO of a major corporation. The information you have suggests major problems lie ahead. Sales are falling. Market share is under threat. Talking to the world, do you honestly express your serious concerns about the business or do you put a protective gloss on reality? The latter is virtually always the answer.

Faced with a patient, a doctor is more likely to offer an optimistic scenario than a negative one. When a politician meets a voter in the flesh, many voters express a deep commitment to voting for the politician in . . .

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