Anindya Ghose (@aghose) is an Indian-born professor at New York University’s Stern School of Business.  His work focuses on economic issues and consumer behaviour as it relates to the internet, mobile, digital marketing, big data, and business analytics. In his forthcoming book, TAP: Forces that Shape the Mobile Economy (MIT Press), Ghose discusses the opportunities created by the global prevalence and dependence on smartphones.

What book are you currently reading?

I regularly read articles from major Internet-based technology sites to stay updated.

How do you describe what you do?

I create new knowledge and disseminate it . . .