Julia Binder is an expert in innovation and sustainability, and in the intersection where both can combine to transform our economic system. As a Professor of Sustainable Innovation and Business Transformation at IMD, her research has focused on how to create and run businesses in ways that generate economic, social, and environmental success.
Julia is inspired by sustainable entrepreneurs, who are changing entire industries with strategies and work structures that weigh social and environmental issues equally with profit. She has found that these new leaders may be able to help other executives learn ways to reframe problems so that they can identify solutions. Julia’s work has been published in leading FT50 journals such as the Journal of Business Venturing, Entrepreneurship Theory and Practice, and the Academy of Management Review.