What drives the work of the world’s leading management thinkers?
That was the question posed at Thinkers50@BUQuestrom: Passion & Purpose, a live virtual event held at Boston University Questrom School of Business on 20th April 2023.
Co-sponsored by Thinkers50, Passion & Purpose sought to uncover the motivation behind top management thinkers: What inspires their research? What gets them out of bed in the morning? How do they translate their passions into purpose and impact for business?
To challenge the thinkers a little further, each one had just 15 minutes to deliver their idea – including questions from the audience.
BU Questrom’s Nina Mažar opened her 15 minutes of passion and purpose with the claim that behavioural science is at a critical juncture. It is time, she said, to overcome the biases of simplifying and highlighting success and create a more balanced view of the promise of behavioural science.
In fact, she argued, ‘It is our responsibility to do so if we truly believe that behavioural science can be a useful and low-cost tool in the practitioner’s toolbox to create positive behavioural change.’
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