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Two Innovation Stories

By Stuart Crainer and Des Dearlove

1: Something to chew on

The ability to change direction is at the heart of innovation.  Innovators are rarely stuck in their ways, they are always willing to change and then change again.  The message for would-be innovators is clear: be flexible enough to change.  Today’s successful product range is tomorrow’s failure.  If you see an opportunity follow it.

Consider the story of Wrigley’s.

In 1891, William Wrigley moved from Philadelphia to Chicago, where the company’s headquarters are located today at the Wrigley Building at 410 North Michigan Avenue. He was . . .

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