Windfall Economics

We all want to win the lottery.  Don’t we?  The same primitive logic applies to innovation.  We all want to develop a world changing product or idea.  But what if your ship comes in?  What if the product you developed in your bedroom becomes a multi-billion dollar industry?  What if people actually buy things and keep buying them?

It happens.

In 1997 a company based in London’s Soho had sales of £13.7 million. After 10 years of operating it had established itself as a successful niche player in a market . . .

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