We all want to win the lottery. Don’t we? The same primitive logic applies to innovation. We all want to develop a world changing product or idea. But what if your ship comes in? What if the product you developed in your bedroom becomes a multi-billion dollar industry? What if people actually buy things and keep buying them?
It happens.
In 1997 a company based in London’s Soho had sales of £13.7 million. After 10 years of operating it had established itself as a successful niche player in a market . . .
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The Real Facts of Innovation Life
Innovation Challenges
The Birth of an Idea
