In 2020 the Business Ecosystem Alliance (BEA) launched the Zero Distance Awards. The awards identify and celebrate the work of organizations throughout the world in eliminating the distance between their employees, their operations and their customers. The BEA believes that ecosystems are a dynamic means of bridging the gap between organizations and their customers. Each year, BEA acknowledges the groundbreaking work of ten organizations in seeking to achieve Zero Distance.
About Zero Distance
The concept of Zero Distance was introduced by the Haier Group. It emphasises the connection between the business and the end-user or customer. This has become central to the management model of the Internet of Things era.
In 2015, Professor Dennis Campbell published “Zero Distance to Users” as a Harvard Business School case. He taught the case in the “High Performance Organization and Cultural Design” class. From the case, the principles of Zero Distance are clear: