Marcus Collins’ deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike, creating culturally contagious ideas that inspire people to take action.

His strategies and creative contributions have led to the launch and success of Budweiser’s “Made In America” music festival, the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – among others.

The primary goal of all industries, he explains, is to “get people to move”, whether it is to buy, to click, to watch, vote, or subscribe.

Join our Thinkers50 Radar session to hear his insights on ‘The Power Behind What We Buy, What We Do, and Who We Want to Be.’

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