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THINKERS50 RADAR CLASS OF 2020

Kai D Wright

Lecturer at Columbia University and global consulting partner at Ogilvy.

Ideas

Surviving in the digital age requires a new approach to brand building and a different set of tools. Successful branding depends on a deep understanding of consumer psychology, combined with an appreciation for how technology has impacted and re-shaped human behaviour.

BIO

Specializing in big launches, he has worked on the management team for a $100 million media platform founded by Sean Diddy Combs, started a tech accelerator for Atom Factory, developed strategy for album launches and managed strategic planning for $100 million integrated marketing campaigns. In 2016, he launched Harlem Tech Village to apply scalable solutions to closing the tech access and education gap for young adults. He has a masters in strategic communication from Columbia University and a bachelors in economics from the University of Chicago.

Content

Follow the Feeling: Brand Building in a Noisy World (Wiley, 2019) provides a framework – LAVEC – for building a powerful brand that capitalizes on human responses to lexicon, audio cues, visual stimuli, experience and culture.

 

website

kaidwright.com

twitter

@kaiwright

VERDICT

“A must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand.”

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