THINKERS50 RADAR CLASS OF 2020
Kai D WrightLecturer at Columbia University and global consulting partner at Ogilvy.
Ideas
Surviving in the digital age requires a new approach to brand building and a different set of tools. Successful branding depends on a deep understanding of consumer psychology, combined with an appreciation for how technology has impacted and re-shaped human behaviour.
BIO
Specializing in big launches, he has worked on the management team for a $100 million media platform founded by Sean Diddy Combs, started a tech accelerator for Atom Factory, developed strategy for album launches and managed strategic planning for $100 million integrated marketing campaigns. In 2016, he launched Harlem Tech Village to apply scalable solutions to closing the tech access and education gap for young adults. He has a masters in strategic communication from Columbia University and a bachelors in economics from the University of Chicago.
Content
Follow the Feeling: Brand Building in a Noisy World (Wiley, 2019) provides a framework – LAVEC – for building a powerful brand that capitalizes on human responses to lexicon, audio cues, visual stimuli, experience and culture.
website
kaidwright.com
@kaiwright
VERDICT
“A must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand.”
GoodReads