THINKERS50 RADAR CLASS OF 2020RENÉE RICHARDSON
Senior lecturer in the Management Science group at the MIT Sloan School of Management and a principal research scientist at MIT’s Initiative on The Digital Economy.
Focuses on the intersection between behavioural science and technology. Research includes how consumers determine “real” from “fake” products; how customers perceive value in platforms; and the effects of storytelling in social media on trust.
Named one of the World’s Top 40 Professors under 40 by Poets and Quants. Prior to academia, she worked in marketing at LVMH Moet Hennessy and Leo Burnett. Holds a doctorate from Harvard Business School.
TEDx talk, “The Outsourced Mind”; The Human Algorithm (MIT Press, 2020).
“An emerging and persuasive thought leader on the new digital reality.”