THINKERS50 RADAR CLASS OF 2021
Christian SarkarIdeas
A natural extension of his work on brand activism, Sarkar advocates a new approach to solving the world’s seemingly intractable problems. Working with world renowned marketing guru Philip Kotler, he identifies an “ecosystem of wicked problems.”
BIO
Founder of the marketing consultancy Double Loop Marketing LLC, and co-founder (with Philip Kotler) of The Marketing Journal, Sarkar scours the world of marketing for new insights and next practices. His work (with Vijay Govindarajan) on the $300 House won the T50 Breakthrough Idea Award.
website
christiansarkar.com
@christiansarkar
VERDICT
“Pioneering brand activist with an eye for breakthrough ideas.”
Thinkers50