THINKERS50 RADAR CLASS OF 2021

Christian Sarkar

Ideas

A natural extension of his work on brand activism, Sarkar advocates a new approach to solving the world’s seemingly intractable problems. Working with world renowned marketing guru Philip Kotler, he identifies an “ecosystem of wicked problems.”

BIO

Founder of the marketing consultancy Double Loop Marketing LLC, and co-founder (with Philip Kotler) of The Marketing Journal, Sarkar scours the world of marketing for new insights and next practices. His work (with Vijay Govindarajan) on the $300 House won the T50 Breakthrough Idea Award.

Content

The Wicked7 Project; christiansarkar.com;
druckerforum.org/blog/the-ecosystem-of-wicked-problems-by-christian-sarkar/.

website

christiansarkar.com

Twitter

@christiansarkar

VERDICT

“Pioneering brand activist with an eye for breakthrough ideas.”

Thinkers50

View the Radar Class of 2021