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THINKERS50 RADAR CLASS OF 2021

HAMID BOUCHIKHI

Ideas

Researches organizational theory, entrepreneurship, and managerial innovation. Shows how to understand a company’s identity, how to take control of it, and how to leverage it for long-term adaptation and success.

BIO

Moroccan-born dean of SolBridge International School of Business, South Korea. Previously founder and director of the Entrepreneurship Centre at ESSEC Business School, France.

Content

The Soul of the Corporation: How to Manage the Identity of Your Company (with John Kimberly)

Twitter

@Bouchikhi

VERDICT

“Valuable insights into the importance of corporate identity – especially in times of crisis.”

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