THINKERS50 RADAR CLASS OF 2022Hilke Plassmann
Research focusing on consumer decision-making and the brain. Pioneer in uncovering the neurobiology underlying how marketing works and how individual differences in their neurobiology can help explaining why – or why not – consumers make ‘good’ decisions.
country of origin
PhD on Decision Neuroscience from Münster University; Post-doctoral scholar at the Department of Economics at Stanford & Humanities and Social Sciences at Caltech. Now the Octapharma Chaired Professor of Decision Neuroscience at INSEAD.