Martin Lindstrom is a Danish born branding expert. Whilst still a teenager he created his own Lego land in his backgarden, prompting a visit from the Lego’s lawyers that subsequently led to a long and productive consulting relationship with the company.
Lindstrom was named one of TIME magazine’s “World’s 100 Most Influential People” and is the author of several New York Times and Wall Street Journal best-selling books, including Buyology (Doubleday, New York, 2008), Brandwashed (Crown, New York, 2011) and Small Data (St. Martin’s Press, 2016). He is a trusted brand-and-innovation advisor to numerous Fortune 100 companies, including McDonald’s Corporation, PepsiCo, American Express, Microsoft, Nestlé, The Walt Disney Company and GlaxoSmithKline.
Lindstrom pioneered the introduction of brands on the Internet (1994), using our five senses in branding (2004), introducing neuroscience in advertising (2007) and exploring the next generation of subconscious communication (2010).
Lindstrom’s work has been featured in The Wall Street Journal, The New York Times, Bloomberg BusinessWeek, The Washington Post, USA Today, The Economist, Harvard Business Review, The Independent, The Guardian and Der Spiegel. He regularly appears on ABC, CNN, CBS, FOX and the BBC.
Buyology was voted “pick of the year” by USA Today, and it appeared on ten of the Top 10 best seller lists in the U.S. and worldwide, including The New York Times and The Wall Street Journal. The Wall Street Journal described his book BRANDsense as “…one of the five best marketing books ever published.” His books on branding have been translated into more than 50 languages and published in more than 70 countries worldwide.
Martin Lindstrom’s Articles on the Thinkers50 Blog
- How an old pair of sneakers made LEGO the world’s largest toy manufacturer
by Martin Lindstrom The solution to LEGO’s problems—the thing that may have rescued it from potential bankruptcy—lay in an old […]