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W. Chan Kim & Renée Mauborgne

#3 2015
#2 2013
#2 2011
Strategy Award 2011

Shortlisted: 2015 Breakthrough Idea Award, 2013 Global Solutions Award

Blue Ocean Strategy was published in 2005 and is still going strong. It has now sold over 3.5 million copies, been translated into a record-breaking 44 languages, and is a bestseller across five continents, making it one of the most successful business books of all time. Its authors, W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD, and co-directors of the INSEAD Blue Ocean Strategy Institute. Other institutes now exist in Malaysia, North America and South America.

Kim and Mauborgne won the Thinkers50 Strategy Award in 2011. Most recently they won the Carl S. Sloane Award for Excellence from the Association of Management Consulting Firms due to the impact their research has made on the global consulting industry and in organizations – from companies to governments – throughout the world. Kim and Mauborgne were selected for the 2011 Leadership Hal of Fame by Fast Company magazine. A new book is expected from them in early 2017.