What drives the work of the world’s leading management thinkers?
That was the question posed at Thinkers50@BUQuestrom: Passion & Purpose, a live virtual event held at Boston University Questrom School of Business on 20th April 2023.
Co-sponsored by Thinkers50, Passion & Purpose sought to uncover the motivation behind top management thinkers: What inspires their research? What gets them out of bed in the morning? How do they translate their passions into purpose and impact for business?
To challenge the thinkers a little further, each one had just 15 minutes to deliver their idea – including questions from the audience.
BU Questrom’s Marshall Van Alstyne questioned whether following your passion is, in fact, always a good thing. He offered some alternative advice: to work on the hardest problem you love – and outlined the benefits to be gained from overcoming the obstacles and setbacks that inevitably come with tackling something you may not have a talent for.
Although he is renowned for his work on platforms, Van Alstyne has more recently turned his focus to the problem of fake news and misinformation and in this 15-minute ideas blast, he explains how to use economic theory to create a market for truth.
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