The brains behind the world-renowned Business Model Canvas – instrumental in helping new businesses put strategy into practice.
Ranked #8 in 2023.
Previously featured:
#4 (2021),#4 (2019), #7 (2017) and #15 (2015)
Recipients of the Thinkers50 2015 Strategy Award, for inventing the Business Model Canvas and Value Proposition Canvas.
Shortlisted for the Thinkers50 2021 Strategy Award with Fred Etiemble & Alan Smith.
Osterwalder and Pigneur created the Business Model Canvas, an innovative strategy management and entrepreneurial tool. By visualising all the building blocs of starting a business, the canvas is used to describe, design, challenge, and pivot a business model. They followed up with the Value Proposition Canvas, a tool that helps to position a product or service around customer values and needs.
Osterwalder gained his PhD at the University of Lausanne under Yves Pigneur, where Pigneur is a computer scientist and professor of management information systems. Pigneur has been a visiting professor at the National University of Singapore, HEC Montréal, Georgia State University, and the University of British Columbia. Osterwalder is a visiting professor at IMD.
The Invincible Company (with Alan Smith, Wiley 2020); Testing Business Ideas (David J. Bland & Alex Osterwalder, Wiley, 2019); Value Proposition Design: How to Create Products and Services Customers Want (Wiley, 2014); Business Model You: A One-Page Method for Reinventing Your Career (Wiley, 2012); Business Model Generation: A Handbook for Visionaries, Gamechangers and Challengers (Wiley, 2010).
“The business model canvas is the most influential management tool of the past two decades. Period.”
Stuart Crainer & Des Dearlove, Thinkers50
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
Thinkers50 Limited
The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom
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