Amantha Imber

Innovating the way we work while championing innovation.


Winner of the Thinkers50 2021 Innovation Award.


Named as one of the Australian Financial Review’s 100 Women of Influence in 2019.


Hosts the number one ranking business podcast How I Work.


Fresh perspectives on the world of working, creativity and innovation.

In her book, The Innovation Formula: The 14 Science-Based Keys for Creating a Culture Where Innovation Thrives, Imber reveals how some of the world’s most innovative companies drive innovation and offers practical and easy to implement strategies to instantly improve innovation. Her work also focuses on how to boost your creativity in The Creativity Formula, where she provides key insights into how factors such as external environment, imagery, and traditional brainstorming techniques can affect creative output.


Amantha Imber is an organizational psychologist and founder of behavioural science consultancy Inventium. She is also the co-creator of the Australian Financial Review’s Most Innovative Companies list and the AFR BOSS Best Places to Work list. She has helped companies such as Google, Apple, Disney, LEGO, Atlassian, Commonwealth Bank and many others innovate more successfully and reinvent the way they approach their work.


She hosts the number one ranking business podcast How I Work, which has had over 2 million downloads, where she interviews some of the world’s leading innovators about their habits, rituals and strategies for structuring their day. Author of The Creativity Formula (2009) and The Innovation Formula (2016).


Media picks


“A bold and original voice on the world of work and innovation.”

Stuart Crainer & Des Dearlove, Thinkers50

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