Christian Sarkar

Entrepreneur, artist, and champion of brand activism.


Thinkers50 Radar Class of 2021.


Shortlisted for the 2021 Thinkers50 Breakthrough Idea Award.


His concept for a $300 House was first described in HBR by Vijay Govindarajan and himself in 2010.


A natural extension of his work on brand activism, Sarkar advocates a new approach to solving the world’s seemingly intractable problems. Working with world renowned marketing guru Philip Kotler, he identifies an “ecosystem of wicked problems.”


Founder of the marketing consultancy Double Loop Marketing LLC, and co-founder (with Philip Kotler) of The Marketing Journal, Sarkar scours the world of marketing for new insights and next practices. His work (with Vijay Govindarajan) on the $300 House won the T50 Breakthrough Idea Award.



REGENERATION: The Future of Community in a Permacrisis World (co-written with Philip Kotler & Enrico Foglia) (IDEA BITE PRESS, 2023); The Wicked7 Project;

NATIONALITY: Indian-American

Media picks


“Pioneering brand activist with an eye for breakthrough ideas.”

Stuart Crainer & Des Dearlove, Thinkers50

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