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Christian Sarkar

Entrepreneur, artist, and champion of brand activism.

RADAR THINKER

Thinkers50 Radar Class of 2021.

SHORTLISTED

Shortlisted for the 2021 Thinkers50 Breakthrough Idea Award.

FAST FACT

His concept for a $300 House was first described in HBR by Vijay Govindarajan and himself in 2010.

Ideas

A natural extension of his work on brand activism, Sarkar advocates a new approach to solving the world’s seemingly intractable problems. Working with world renowned marketing guru Philip Kotler, he identifies an “ecosystem of wicked problems.”

Bio

Founder of the marketing consultancy Double Loop Marketing LLC, and co-founder (with Philip Kotler) of The Marketing Journal, Sarkar scours the world of marketing for new insights and next practices. His work (with Vijay Govindarajan) on the $300 House won the T50 Breakthrough Idea Award.

 

Content

REGENERATION: The Future of Community in a Permacrisis World (co-written with Philip Kotler & Enrico Foglia) (IDEA BITE PRESS, 2023); The Wicked7 Project; christiansarkar.com; druckerforum.org/blog/the-ecosystem-of-wicked-problems-by-christian-sarkar/.

NATIONALITY: Indian-American
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Media picks

Verdict

“Pioneering brand activist with an eye for breakthrough ideas.”

Stuart Crainer & Des Dearlove, Thinkers50

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United Kingdom

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Best of Management Thinking

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The Studio
Highfield Lane
Wargrave RG10 8PZ
United Kingdom

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