Julia Binder

Specialist on the intersection between sustainability and innovation.


Shortlisted for the 2023 Thinkers50 Innovation Award. 


Thinkers50 Radar Class of 2022. 


Awarded the 2017 Bavarian Culture Prize.


By employing a systemic and holistic perspective on businesses, Binder explores how companies can shape a new economy that is socially just and respectful of planetary boundaries. She focuses on the role of entrepreneurs in launching and scaling impactful new ventures – thereby challenging and disrupting entire industries – and on the scalability of digital technologies for managing transformation towards sustainability.


Professor of Sustainable Innovation and Business Transformation at IMD and Director of the School’s Center for Sustainable and Inclusive Business. Led the sustainability center Tech4Impact at EPFL – collaborative projects with corporates, NGOs and international organizations like the UN.



Julia’s work is published in leading FT50 journals such as the Journal of Business Venturing, and Entrepreneurship Theory and Practice. She regularly shares her thoughts in IMD’s magazine, I by IMD.


Media picks


Sustainable Entrepreneurship: What it is


“Fascinating and impactful insights on how sustainable entrepreneurs can provide a blueprint for other business leaders.”

Stuart Crainer & Des Dearlove, Thinkers50

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