Kai D Wright

Lecturer at Columbia University and global consulting partner at Ogilvy.

RADAR THINKER

Thinkers50 Radar Class of 2020. 

FAST FACT

Recognized as a leader by Forbes, INC, Adweek, C-Suite Quarterly, and the Advertising Research Foundation.

FAST FACT

Recognized by Business Insider as one of the top 13 DEI advisors to Fortune 500 companies.

Ideas

Surviving in the digital age requires a new approach to brand building and a different set of tools. Successful branding depends on a deep understanding of consumer psychology, combined with an appreciation for how technology has impacted and re-shaped human behaviour.

Bio

Specializing in big launches, he has worked on the management team for a $100 million media platform founded by Sean Diddy Combs, started a tech accelerator for Atom Factory, developed strategy for album launches and managed strategic planning for $100 million integrated marketing campaigns. In 2016, he launched Harlem Tech Village to apply scalable solutions to closing the tech access and education gap for young adults. He has a masters in strategic communication from Columbia University and a bachelors in economics from the University of Chicago.

 

Content

Follow the Feeling: Brand Building in a Noisy World (Wiley, 2019) provides a framework – LAVEC – for building a powerful brand that capitalizes on human responses to lexicon, audio cues, visual stimuli, experience and culture.

NATIONALITY: American

Media picks

Verdict

“A must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand.”

GoodReads

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