Rachel Botsman

Expert on trust in the digital world.


Ranked in 2023.

Previously featured:

In 2021, #30 (2019), #46 (2017). 


Recipient of the Thinkers50 2015 Breakthrough Idea Award.


Shortlisted for the Thinkers50 2019 Digital Thinking Award.


Acclaimed for her work on how trust is built, lost and restored in the digital age, Botsman studies how technology transforms human relationships. Her theory of collaborative consumption, as defined in her 2010 book, What’s Mine is Yours, was named by TIME as one of the “Ten Ideas That Will Change the World”. In her 2017 book, Who Can you Trust, she explains why trust is collapsing in all kinds of institutions and yet, at the same time, the rise of new technologies is enabling “distributed trust” across networks of people, organizations, and intelligent machines.


Botsman is a trust fellow at Oxford University’s Saïd Business School, where she designed and teaches new courses on trust and technology. She is also an advisor to boards, senior leaders, and governments around the world, helping organizations to build trustworthy cultures. Her work has been widely published in The GuardianFinancial TimesThe New York TimesThe Wall Street JournalHarvard Business Review, and Wired, and her TED talks have been viewed more than four million times.  Botsman placed second in LinkedIn’s Top Voices of 2019, just one place below Richard Branson.


Will the World Ever Trust Facebook Again? (Company Director, 29 August 2018); Apple Needs to be More Upfront About the iPhone’s Black Box (Wired, 13 April 2018); Dawn of the Techlash (The Guardian, 13 February 2018); Who Can You Trust: How Technology Brought Us Together and Why it Might Drive Us Apart (Public Affairs, 2017); What’s Mine is Yours: The Rise of Collaborative Consumption (HarperBusiness, 2010).


Media picks


“Profound . . . will cause you to think deeply about your business, your relationships and your life.“

Don Tapscott, on Who Can You Trust?

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