Roger Martin

Prolific researcher providing valuable insights in strategy, governance, democratic capitalism, and social innovation. 


Ranked #5 in 2021. 

Previous positions:

#2 (2019), #1 (2017), #7 (2015), #3 (2013), and #6 (2011).


Winner of the Thinkers50 2015 Social Enterprise Award with Sally Osberg for their work on sustainable social enterprises.


Winner of the Thinkers50 2015 Book Award (with Sally Osberg) for Getting Beyond Better.

Winner of the Thinkers50 2013 Book Award (with AG Lafley), for Playing to Win.


Martin’s influence on business strategy and thinking has been immense. He championed the idea of integrative thinking, arguing that ‘and’ rather than ‘or’ thinking yields better solutions, and showing how combining elements from seemingly opposing models can pave the way for innovation and problem solving. He also developed the theory of design thinking, demonstrating how to balance the exploration of new knowledge (innovation) with the exploitation of existing expertise (efficiency). Martin’s work also focuses on corporate social responsibility and country competitiveness.


Professor Emeritus and former dean of University of Toronto’s Rotman School of Management, Martin is a trusted strategy adviser to CEOs worldwide and the author of eleven books, including Thinkers50 award winners Playing to Win (with AG Lafley) and Getting Beyond Better (with Sally Osberg). Martin received his AB from Harvard College and his MBA from Harvard Business School. Prior to his academic career he spent 13 years as a director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts. He serves on a number of public service boards. 


Creating Great Choices (with Jennifer Riel, HBR Press, 2017), Getting Beyond Better (with Sally Osberg, HBR Press, 2015), Playing to Win (with AG Lafley, HBR Press, 2013), Fixing the Game (HBR Press, 2011); The Design of Business (HBR Press, 2009); The Opposable Mind (HBR Press, 2007); The Responsibility Virus (Basic Books, 2002); Canada: What It Is, What It Can Be (with Jim Milway, Rotman-UTP Publishing, 2012); Diaminds (with Mihnea Moldoveanu, University of Toronto Press, 2009); The Future of the MBA (with Mihnea Moldoveanu, Oxford University Press, 2008).


Media picks


“Roger Martin’s enlightened views on the role of the ‘socially effective executive’ have profound implications for society.“

Stuart Crainer & Des Dearlove, Thinkers50

Subscribe to our newsletter to keep up to date with the latest and greatest ideas in business, management, and thought leadership.

*mandatory field

Thinkers50 will use the information you provide on this form to be in touch with you and to provide news, updates, and marketing. Please confirm that you agree to have us contact you by clicking below:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at . We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Thinkers50 Awards Gala 2023

Join us in celebration of the best in business and management thinking.