Seth Godin

Marketing pioneer, unleashing the power of the consumer and the importance of building trust, connections, and positioning in the market place.

RANKED THINKER

Ranked #34 in 2019.

Previous positions:

#33 (2017), #23 (2015), #17 (2011), and #43 (2007).

FAST FACT

Curated a children’s book series Worlds of Power, with each plot based on a video game.

FAST FACT

Author of the most popular solo blog in the world.

Ideas

Godin’s work covers a range of subjects, from the post-industrial revolution to being remarkable, and from the spread of ideas to knowing when to quit. He introduced the concept of “permission marketing” in the early days of the internet – recognizing and respecting the power of the consumers. Champion of talent, Godin proclaims that lack of creativity in the post-industrial world means we should all treat our work as a form of art. 

Bio

A serial entrepreneur, Godin has a degree in computer science and philosophy from Tufts University, and an MBA from Stanford Business School. He runs the altMBA, a global business-thinking workshop, and founded two companies, Squidoo and Yoyodyne. In 2013, Godin was one of just three professionals inducted into the Direct Marketing Hall of Fame, and in May 2018 he was inducted into the Marketing Hall of Fame too. 

Content

This is Marketing (Portfolio, 2018); Poke the Box (Portfolio, 2015); What to Do When its Your Turn (Seth Godin, 2014); The Icarus Deception (Portfolio, 2012); Whatcha Gonna Do with That Duck (Portfolio, 2012); V is for Vulnerable (Portfolio, 2012); We are All Weird (The Domino Project, 2011); Linchpin (Portfolio, 2010); Tribes (Portfolio, 2008); The Dip (Portfolio, 2007); All Marketers are Liars (Portfolio, 2005); Purple Cow (Portfolio, 2003); Permission Marketing (Simon & Schuster, 1999).

NATIONALITY: American

Media picks

Verdict

“The father of permission marketing.” 

Stuart Crainer & Des Dearlove, Thinkers50

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